For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...
The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it’s our mission to break down barriers and streamline the property viewing process, leaving a...
In rental property management, the importance of curb appeal cannot be overstated. First impressions, both digital and physical, have a profound impact on a prospective resident’s decision-making process and the overall resident experience.The Digital Welcome...
In Smart Apartment Solutions’ advanced leasing workshop, “You Had Me at Hello,” we dive deep into all things leasing and help you fine-tune your leasing skills. The session begins by exploring a study conducted by Rentlinx.com, which sheds light on...
As we geared up for our monthly in-person training for prospective Smart Staffers entering the Residential Property Management (RPM) industry, it became evident that our leasing training needed a substantial boost. Our recruits, many of whom were new to the industry,...