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A Heartfelt Recap of the National Apartment Association Advocate Conference 2024
Hello, fellow industry professionals! Last week, we gathered in the bustling city of Washington D.C. for the annual National Apartment Association Advocate Conference. As a long-time attendee, this event has been an incredible journey of personal growth and a...
Collaborating for Change: Advocacy and Partnership at the NAA Advocate Conference
As industry leaders gather for the National Apartment Association Advocate Conference in Washington D.C., it's crucial to address the challenges facing the rental housing market, particularly the Housing Choice Voucher Program (HCVP). This program, supporting...
Stanley Cup Thermos: A Masterclass in Rebranding and Revitalization
In the ever-evolving world of marketing, it's rare to witness a century-old company successfully reinvent itself to capture the hearts and minds of a new generation. The Stanley Cup Thermos, however, has done just that – transforming from a utilitarian staple to a...
Become a Product Pro: Mastering Apartment Demonstrations with Expert Knowledge and Tools
The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it's our mission to break down barriers and streamline the property viewing process, leaving a...
Mastering Curb Appeal in Rental Property Management: A Holistic Approach
In rental property management, the importance of curb appeal cannot be overstated. First impressions, both digital and physical, have a profound impact on a prospective resident's decision-making process and the overall resident experience.The Digital Welcome Mat:...
Dynamite Retention & Outreach Ideas
"You Are Dynamite" or "You Are The Bomb" rolled candies have become a popular outreach idea in the RPM industry due to their versatility, creativity, and ability to bring a smile to recipients' faces. These fun and playful treats can be used in a variety of ways,...
February Fun: Celebrating Palentine’s Day
If you're living in the Midwest, you might be feeling the winter blues as the cold weather drags on. But don't let the season get you down! Your apartment community can create some excitement by celebrating a fun and inclusive twist on Valentine's Day: Palentine's...
Apartment Demonstration: Enhancing Customer Experience in the Digital Age
The efforts made by leasing teams to remove obstacles and simplify the process for prospective renters can greatly impact their experience. Recent studies show that even after the pandemic, tools like virtual tours, self-guided tours, and interactive floor plans have...
You Had Me At Hello! Maximizing Your Leasing Awesomeness
In Smart Apartment Solutions' advanced leasing workshop, "You Had Me at Hello," we dive deep into all things leasing and help you fine-tune your leasing skills. The session begins by exploring a study conducted by Rentlinx.com, which sheds light on the alarming trend...
Reimagining the Wow Factor: Creating Lasting Impressions in Multifamily Housing
In rental property management,, the classic "wow fridge" has been a fixture in model apartments for ages, offering a visually stunning display of refreshments within a creatively designed refrigerator. However, as times change and new trends emerge, we must ask...