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From the Moon to the Emerald City: Modern Leadership Lessons from AMP
There’s something powerful about a team that doesn’t just talk the talk—they live it. I had the incredible honor of participating in the AMP Leadership Conference back in 2023, and the experience left a lasting impression. Fast forward to 2025, and after teaching a...
Leadership Lessons from the Detroit Lions: A Blueprint for Success
Leadership Lessons from the Detroit Lions: A Blueprint for Success The Detroit Lions’ 2024 season hasn’t been just about football; it has been a masterclass in leadership, offering valuable lessons for leaders in any field. Under the guidance of Head Coach Dan...
Smart Shoppers Speak Up About Their Experiences: Enhancing Curb Appeal to Attract Renters
For apartment communities, making a great first impression is crucial for attracting new renters and keeping current residents satisfied. The curb appeal of your property plays a major role in that first impression. From well-maintained buildings and grounds to...
Detroit’s New Sign Stumble and the Marketing Transparency Lesson
The unveiling of Detroit's 8-foot-tall, $300,000 "Detroit" sign along I-94 was met with public disappointment, as initial expectations of a grand, Hollywood-style structure gave way to a more modest reality. Despite falling short of the online renderings, the sign...
RPM Careers Week 2024: Celebrating the Heart of Our Industry with Exciting New Challenges
The residential property management (RPM) industry is gearing up for an even bigger and better NAA RPM Careers Week in 2024, taking place from April 15th to 19th. This annual event, organized by the National Apartment Association (NAA), is back with a jam-packed...
Boosting Lead Conversion Rates in Apartment Marketing: Addressing Application Denial Rates in Apartment Communities
Lead conversion plays a pivotal role in measuring the success of apartment marketing strategies. However, application denial rates can significantly influence lead-to-lease conversion ratios within apartment communities, affecting overall performance and...
Understanding and Optimizing Lead Conversion Rates in Apartment Marketing
For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...
Operation: Leasing Bootcamp – A Fun-Filled Training Mission with Princeton Management
Operation: Leasing Boot Camp – a new education experience designed to inspire leasing teams and bring them back to basics while adding a dash of camaraderie and fun. We joined forces with the incredible Stephanie Linton and her troops at Princeton Management to make...
A Heartfelt Recap of the National Apartment Association Advocate Conference 2024
Hello, fellow industry professionals! Last week, we gathered in the bustling city of Washington D.C. for the annual National Apartment Association Advocate Conference. As a long-time attendee, this event has been an incredible journey of personal growth and a...
Collaborating for Change: Advocacy and Partnership at the NAA Advocate Conference
As industry leaders gather for the National Apartment Association Advocate Conference in Washington D.C., it's crucial to address the challenges facing the rental housing market, particularly the Housing Choice Voucher Program (HCVP). This program, supporting...
