Get smarter about

Marketing

Master Your Marketing

We believe the most effective marketing plans result from intense collaboration with your on-site staff. Together, we brainstorm strategies for raising brand awareness and getting prospects through your door. Then we use those new strategies to guide our training at your site, where buy-in is critical for success.

%

of renters use online ratings and reviews during their apartment search

Reputation Management

We have the necessary tools and experience to provide your community with 24/7 reputation monitoring across several different online review/rating websites.

We pride ourselves on our ability to work hand-in-hand with on-site teams to craft non-cookie cutter responses to reviews, putting your community in the best light possible for all the prospective residents reading them.

Smart Moves

We specialize in the management of income-producing properties. We handle your residents at every step along the way, from screening and selection to move-ins and renewals.

Income is the name of the game, but staying on top of your financials can be tough. Let us handle rental rates, rent collection, and general accounting.

We also have a team of experienced maintenance crews who will swiftly make any repairs that are needed.

%

of new residents make their decision to renew based on the condition of their apartment on move-in day

%

more leads are required from a poor leasing performer than a top performer to convert a telephone call to a visit

Smart Exams

Like a mystery shop, the Smart Exam is a fresh eyes approach to your on-site marketing efforts. The Smart Exam starts with an unannounced mystery shop of your leasing staff, followed by a telephone and Internet inquiry about the apartment community that leads to an appointment to tour the community.

The Smart Examiner arrives to the appointment with a letter of introduction explaining the exam process. Items for review include leasing presentation, signage, Internet presence, print media and marketing collateral, outreach efforts, and competitor positioning.

Mystery Shops

We send specially trained “undercover” shoppers to your apartment community to pose as interested and qualified prospective renters. Shoppers participate in the leasing presentation and complete a written report that evaluates your leasing professionals’ sales skills and compliance with fair housing policies, as well as an assessment of your community. This allows you to see the tour process from your customer’s perspective.

%

of all calls to a property go unanswered, and 87% of callers won't leave a voicemail

%

of renters appreciate virtual staging as a tool to help them visualize their future home

Virtual Staging

Virtual staging helps you present your apartments in a stylish, easy, and low-cost way that adds value and appeal to any space. We customize your apartment photos by adding furniture and other decor, allowing your customers to not only see the space itself, but also to imagine what it could look like after they’ve moved in and added their own personal touches.