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With a thorough understanding of your market, your potential customer and their buying habits, we create a strategic marketing plan that delivers qualified prospects to your door and converts them to renters. We also place one or more of our seasoned leasing professionals at your apartment community to work in conjunction with your site team. This not only inspires the leasing process, but it also lets us monitor leasing activity to ensure the highest conversion and closing ratios possible.
“Consumers are typically conducting their searches online using multiple sources and crossing multiple channels, and they’re visiting apartment communities in person during the final leg of their search.”
We create a thorough investigative report and action plan that takes a comprehensive look at the four Ps —people, product, price, and promotion— and offers sensible solutions. The report addresses the property’s previous marketing efforts, traffic numbers, conversion rates, closing ratios, and rejection and cancellation rates— all of which determine the numbers that must be generated to meet the property’s occupancy objectives. We then present recommendations for the four Ps.
We believe that choosing a home is one of the most emotion-driven decisions a person will make in their lifetime, so all of our lease up products and services are influenced by how the apartment renting process makes someone feel.
of renters explore housing options online
improvement in occupancy in just five months at an apartment community that used our lease up strategies
The asset, built in 1996, had been underperforming with an occupancy of 80% or below for a period of over two years. Originally, the community was positioned to attract a more mature, senior customer. Upon completion of the Smart Examination, the Smart Girls determined that the site staff was doing a whole lot right, but the marketplace had changed. Unemployment in this particular market had reached 14% and during this same time, several new higher end senior communities were built in this market.
Ownership was smart and made the tough decision to do something about the vacancy loss burden they shouldered every month. The Smart Girls began work to reposition the asset, driving in a different demographic and motivating and developing the site leasing team to improve their closing ratios. In a period of five months, occupancy had improved 18%, closing the month out at 98% occupied.