The unveiling of Detroit’s 8-foot-tall, $300,000 “Detroit” sign along I-94 was met with public disappointment, as initial expectations of a grand, Hollywood-style structure gave way to a more modest reality. Despite falling short of the online...
The residential property management (RPM) industry is gearing up for an even bigger and better NAA RPM Careers Week in 2024, taking place from April 15th to 19th. This annual event, organized by the National Apartment Association (NAA), is back with a jam-packed...
In the ever-evolving world of marketing, it’s rare to witness a century-old company successfully reinvent itself to capture the hearts and minds of a new generation. The Stanley Cup Thermos, however, has done just that – transforming from a utilitarian staple to...
Did you know that you can insert gifs into your emails and digital newsletters? We understand that video is a powerful tool for brand exposure, but it’s not always inbox-friendly. Large video files can sometimes be too much for email recipients or even trigger...
Crafting an effective outreach and marketing plan for your apartment community necessitates meticulous consideration of branding, community identity, target demographics, and budgetary constraints.In our “Outreach for Smarties” class, we explore a range of...
If you can level up your apartments you can level up your sign ups and retention rates. Here are a few smart additions you could add to your apartments to attract more residents. As with so much of the new Build to Rent language the term ‘lease-up’ is one borrowed...