Detroit’s New Sign Stumble and the Marketing Transparency Lesson
The unveiling of Detroit’s 8-foot-tall, $300,000 “Detroit” sign along I-94 was met with public disappointment, as initial expectations of a grand, Hollywood-style structure gave way to a more modest reality. Despite falling short of the online...
RPM Careers Week 2024: Celebrating the Heart of Our Industry with Exciting New Challenges
The residential property management (RPM) industry is gearing up for an even bigger and better NAA RPM Careers Week in 2024, taking place from April 15th to 19th. This annual event, organized by the National Apartment Association (NAA), is back with a jam-packed...
Stanley Cup Thermos: A Masterclass in Rebranding and Revitalization
In the ever-evolving world of marketing, it’s rare to witness a century-old company successfully reinvent itself to capture the hearts and minds of a new generation. The Stanley Cup Thermos, however, has done just that – transforming from a utilitarian staple to...Boosting Email Engagement: The GIF Revolution in Digital Newsletters
Did you know that you can insert gifs into your emails and digital newsletters? We understand that video is a powerful tool for brand exposure, but it’s not always inbox-friendly. Large video files can sometimes be too much for email recipients or even trigger...Digging Deep Into Outreach Marketing Data
Crafting an effective outreach and marketing plan for your apartment community necessitates meticulous consideration of branding, community identity, target demographics, and budgetary constraints.In our “Outreach for Smarties” class, we explore a range of...