The unveiling of Detroit’s 8-foot-tall, $300,000 “Detroit” sign along I-94 was met with public disappointment, as initial expectations of a grand, Hollywood-style structure gave way to a more modest reality. Despite falling short of the online...
“You Are Dynamite” or “You Are The Bomb” rolled candies have become a popular outreach idea in the RPM industry due to their versatility, creativity, and ability to bring a smile to recipients’ faces. These fun and playful treats can be...
After over 15 years as a brick and mortar business, it was time for a fresh start. The way we engage with our clients and each other has changed. We now heavily rely on technology, while also encouraging in-person interactions. Our teams often meet clients at their...
Crafting an effective outreach and marketing plan for your apartment community necessitates meticulous consideration of branding, community identity, target demographics, and budgetary constraints.In our “Outreach for Smarties” class, we explore a range of...
One day while listening to the Back To Community podcast, I was captivated by the story of Paul Bronson, a serial entrepreneur who ventured into the world of matchmaking. Despite initially receiving only 7 to 10 views and subscribers per episode on his YouTube channel...
This is a story about fantastic gifts from unexpected people and being vulnerable and putting yourself out there. I want you to think back to early 2009, and remember where the US economy was, specifically the housing economy. Tough right? As a country, we were trying...