For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...
The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it’s our mission to break down barriers and streamline the property viewing process, leaving a...
In rental property management, the importance of curb appeal cannot be overstated. First impressions, both digital and physical, have a profound impact on a prospective resident’s decision-making process and the overall resident experience.The Digital Welcome...
The efforts made by leasing teams to remove obstacles and simplify the process for prospective renters can greatly impact their experience. Recent studies show that even after the pandemic, tools like virtual tours, self-guided tours, and interactive floor plans have...
As we geared up for our monthly in-person training for prospective Smart Staffers entering the Residential Property Management (RPM) industry, it became evident that our leasing training needed a substantial boost. Our recruits, many of whom were new to the industry,...