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Detroit’s New Sign Stumble and the Marketing Transparency Lesson
The unveiling of Detroit's 8-foot-tall, $300,000 "Detroit" sign along I-94 was met with public disappointment, as initial expectations of a grand, Hollywood-style structure gave way to a more modest reality. Despite falling short of the online renderings, the sign...
RPM Careers Week 2024: Celebrating the Heart of Our Industry with Exciting New Challenges
The residential property management (RPM) industry is gearing up for an even bigger and better NAA RPM Careers Week in 2024, taking place from April 15th to 19th. This annual event, organized by the National Apartment Association (NAA), is back with a jam-packed...
Boosting Lead Conversion Rates in Apartment Marketing: Addressing Application Denial Rates in Apartment Communities
Lead conversion plays a pivotal role in measuring the success of apartment marketing strategies. However, application denial rates can significantly influence lead-to-lease conversion ratios within apartment communities, affecting overall performance and...
Understanding and Optimizing Lead Conversion Rates in Apartment Marketing
For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...
Operation: Leasing Bootcamp – A Fun-Filled Training Mission with Princeton Management
Operation: Leasing Boot Camp – a new education experience designed to inspire leasing teams and bring them back to basics while adding a dash of camaraderie and fun. We joined forces with the incredible Stephanie Linton and her troops at Princeton Management to make...
A Heartfelt Recap of the National Apartment Association Advocate Conference 2024
Hello, fellow industry professionals! Last week, we gathered in the bustling city of Washington D.C. for the annual National Apartment Association Advocate Conference. As a long-time attendee, this event has been an incredible journey of personal growth and a...
Collaborating for Change: Advocacy and Partnership at the NAA Advocate Conference
As industry leaders gather for the National Apartment Association Advocate Conference in Washington D.C., it's crucial to address the challenges facing the rental housing market, particularly the Housing Choice Voucher Program (HCVP). This program, supporting...
Stanley Cup Thermos: A Masterclass in Rebranding and Revitalization
In the ever-evolving world of marketing, it's rare to witness a century-old company successfully reinvent itself to capture the hearts and minds of a new generation. The Stanley Cup Thermos, however, has done just that – transforming from a utilitarian staple to a...
Become a Product Pro: Mastering Apartment Demonstrations with Expert Knowledge and Tools
The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it's our mission to break down barriers and streamline the property viewing process, leaving a...
Mastering Curb Appeal in Rental Property Management: A Holistic Approach
In rental property management, the importance of curb appeal cannot be overstated. First impressions, both digital and physical, have a profound impact on a prospective resident's decision-making process and the overall resident experience.The Digital Welcome Mat:...
