Celebrity Through GIFs: How Smart Chick Megan Took Over Social Media
This past summer, during a national conference attended by over 10,000 industry colleagues, a salesperson from a well-known brand approached me while I was engrossed in conversation at our trade show booth. She casually mentioned having come across a sticker featuring...
Empowering Education with GIFs: How Smart Utilizes Microlearning for Maximum Impact
One of the most successful ways Smart has used GIFs is for micro-learning. Imagine being able to record a simple 30-second task and share it with a wide audience in an easily accessible manner. In the spring of 2020, Smart’s team member, Megan, found herself in...GIPHY Views Soar: The Art of Crafting Viral GIFs and Repurposing Content
I was in utter shock as I stared at my phone screen, seeing that magical number: 15 million views. It had been a few days since I last checked the account, and I hadn’t uploaded any new GIFs, certainly not with the same fervor as the previous month. In just four...
From GIFs to Glory: How Smart Apartment Solutions Mastered Branding with Animated Stickers
In 2021, I made a commitment to enhance Smart Apartment Solutions and Smart Chick Megan’s social media presence as a company. We began to focus more on the stories featured on Instagram and facebook and engaging more in the comments on our posts. Early on, I became...