I was in utter shock as I stared at my phone screen, seeing that magical number: 15 million views. It had been a few days since I last checked the account, and I hadn’t uploaded any new GIFs, certainly not with the same fervor as the previous month. In just four weeks, Smart managed to boost their GIPHY views from 13.3 million to a staggering 15 million by uploading animated MP4s, all of which were skillfully crafted in Canva previously for other social media posts.

Our Tuesday tips were receiving an astounding 36,000 views within just a couple of weeks of being uploaded. This success inspired me to delve deeper into the common pain points within our industry, exploring if we could transform these challenges into solutions effectively conveyed through GIFs.

If you’re eager to learn how to repurpose old content into powerful GIFs capable of amassing thousands of views, then you won’t want to miss our FREE workshop, ‘Get Giphy With It,’ scheduled for October 31st at 1 pm EST.