Resident Retention That Sparks Joy: The Power of Random Acts of Kindness
When it comes to resident retention, it’s often the small moments that make the biggest impact. While marketing budgets and digital campaigns have their place, one of the most effective (and affordable) ways to build loyalty is through Random Acts of Kindness...
From the Moon to the Emerald City: Modern Leadership Lessons from AMP
There’s something powerful about a team that doesn’t just talk the talk—they live it. I had the incredible honor of participating in the AMP Leadership Conference back in 2023, and the experience left a lasting impression. Fast forward to 2025, and after teaching a...
Leadership Lessons from the Detroit Lions: A Blueprint for Success
Leadership Lessons from the Detroit Lions: A Blueprint for Success The Detroit Lions’ 2024 season hasn’t been just about football; it has been a masterclass in leadership, offering valuable lessons for leaders in any field. Under the guidance of Head Coach Dan...
Smart Shoppers Speak Up About Their Experiences: Enhancing Curb Appeal to Attract Renters
For apartment communities, making a great first impression is crucial for attracting new renters and keeping current residents satisfied. The curb appeal of your property plays a major role in that first impression. From well-maintained buildings and grounds to...
Detroit’s New Sign Stumble and the Marketing Transparency Lesson
The unveiling of Detroit’s 8-foot-tall, $300,000 “Detroit” sign along I-94 was met with public disappointment, as initial expectations of a grand, Hollywood-style structure gave way to a more modest reality. Despite falling short of the online...