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Understanding and Optimizing Lead Conversion Rates in Apartment Marketing

Understanding and Optimizing Lead Conversion Rates in Apartment Marketing

by Smart Chick Megan | Mar 30, 2024 | Leasing

For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...

Operation: Leasing Bootcamp – A Fun-Filled Training Mission with Princeton Management

by Smart Chick Megan | Mar 24, 2024 | Leadership, Leasing

Operation: Leasing Boot Camp – a new education experience designed to inspire leasing teams and bring them back to basics while adding a dash of camaraderie and fun. We joined forces with the incredible Stephanie Linton and her troops at Princeton Management to make...
A Heartfelt Recap of the National Apartment Association Advocate Conference 2024

A Heartfelt Recap of the National Apartment Association Advocate Conference 2024

by Smart Chick Megan | Mar 16, 2024 | Leadership

Hello, fellow industry professionals! Last week, we gathered in the bustling city of Washington D.C. for the annual National Apartment Association Advocate Conference. As a long-time attendee, this event has been an incredible journey of personal growth and a...
Collaborating for Change: Advocacy and Partnership at the NAA Advocate Conference

Collaborating for Change: Advocacy and Partnership at the NAA Advocate Conference

by Smart Chick Megan | Mar 9, 2024 | Leadership

As industry leaders gather for the National Apartment Association Advocate Conference in Washington D.C., it’s crucial to address the challenges facing the rental housing market, particularly the Housing Choice Voucher Program (HCVP). This program, supporting...
Become a Product Pro: Mastering Apartment Demonstrations with Expert Knowledge and Tools

Become a Product Pro: Mastering Apartment Demonstrations with Expert Knowledge and Tools

by Smart Chick Megan | Feb 25, 2024 | Leadership, Leasing

The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it’s our mission to break down barriers and streamline the property viewing process, leaving a...
Mastering Curb Appeal in Rental Property Management: A Holistic Approach

Mastering Curb Appeal in Rental Property Management: A Holistic Approach

by Smart Chick Megan | Feb 25, 2024 | Leadership, Leasing

In rental property management, the importance of curb appeal cannot be overstated. First impressions, both digital and physical, have a profound impact on a prospective resident’s decision-making process and the overall resident experience.The Digital Welcome...
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