Short-form videos like TikTok, Reels, and YouTube Shorts have made a significant impact on the Rental Property Management industry by connecting to prospective renters in a more engaging way.
According to a recent study, over 1 billion people use TikTok every month, and the platform has over 2 billion downloads worldwide. [[1]] Similarly, Instagram’s Reels feature has gained popularity and has over 1 billion monthly active users. [[2]] YouTube Shorts, a newer entrant to the short-form video space, has also seen rapid growth and has over 6.5 billion daily views. [[2]]
One example of the power of short-form video is documented in Forbes, where a TikTok video of a person’s commute to work while enjoying a rental property generated significant interest in the property. The video showcased the apartment’s amenities and location, and within a few days, the property received multiple inquiries from interested renters. [[3]]
In terms of engagement rates, a recent study found that a video promoting a property on Reels received an engagement rate of 2.89%, while the same video received an engagement rate of 8.89% on TikTok. [[2]] This suggests that short-form videos on TikTok may be more effective in engaging prospective renters.
Short-form videos also offer several advantages over traditional marketing efforts. They are often cheaper and easier to produce and distribute, making them more accessible to small businesses and property managers. Additionally, short-form videos can showcase the unique features of a property in a way that text or images cannot, making it easier for prospective renters to visualize themselves living in the space.
In conclusion, short-form videos like TikTok, Reels, and YouTube Shorts have made a significant impact in the Rental Property Management industry by providing an engaging and effective way to connect with prospective renters. As the popularity of short-form video continues to grow, property managers and landlords should consider incorporating this format into their marketing strategies.
[1] “TikTok vs. YouTube Shorts vs. Instagram Reels: Which short-form video platform is right for you?” – Android Authority. URL: https://www.androidauthority.com/tiktok-vs-youtube-shorts-vs-instagram-reels-3219063/
[2] “Five Insights Into The Popularity Of Short-Form Video Content” – Forbes Communications Council. URL: https://www.forbes.com/sites/forbescommunicationscouncil/2022/09/06/five-insights-into-the-popularity-of-short-form-video-content/
[3] “The Rise of Short-Form Video: TikTok Is Changing The Game” – Forbes Agency Council. URL: https://www.forbes.com/sites/forbesagencycouncil/2021/08/27/the-rise-of-short-form-video-tiktok-is-changing-the-game/
