Good, bad or ugly?

Every week, one of our smart bloggers will post photos or items that caused us to pause for the cause.  Our hope is to engage you in conversation about the item, soliciting your opinion as to whether it is good, bad or ugly?

To start us off, I observed this vehicle in our office parking lot this morning.  While I think that a moving billboard can be an effective form of advertising, does this one fall into the OMG category?