The unveiling of Detroit’s 8-foot-tall, $300,000 “Detroit” sign along I-94 was met with public disappointment, as initial expectations of a grand, Hollywood-style structure gave way to a more modest reality. Despite falling short of the online...
Lead conversion plays a pivotal role in measuring the success of apartment marketing strategies. However, application denial rates can significantly influence lead-to-lease conversion ratios within apartment communities, affecting overall performance and...
For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...
Hello, fellow industry professionals! Last week, we gathered in the bustling city of Washington D.C. for the annual National Apartment Association Advocate Conference. As a long-time attendee, this event has been an incredible journey of personal growth and a...
As industry leaders gather for the National Apartment Association Advocate Conference in Washington D.C., it’s crucial to address the challenges facing the rental housing market, particularly the Housing Choice Voucher Program (HCVP). This program, supporting...