RPM Careers Week 2024: Celebrating the Heart of Our Industry with Exciting New Challenges
The residential property management (RPM) industry is gearing up for an even bigger and better NAA RPM Careers Week in 2024, taking place from April 15th to 19th. This annual event, organized by the National Apartment Association (NAA), is back with a jam-packed...
Boosting Lead Conversion Rates in Apartment Marketing: Addressing Application Denial Rates in Apartment Communities
Lead conversion plays a pivotal role in measuring the success of apartment marketing strategies. However, application denial rates can significantly influence lead-to-lease conversion ratios within apartment communities, affecting overall performance and...
A Heartfelt Recap of the National Apartment Association Advocate Conference 2024
Hello, fellow industry professionals! Last week, we gathered in the bustling city of Washington D.C. for the annual National Apartment Association Advocate Conference. As a long-time attendee, this event has been an incredible journey of personal growth and a...
Mastering Curb Appeal in Rental Property Management: A Holistic Approach
In rental property management, the importance of curb appeal cannot be overstated. First impressions, both digital and physical, have a profound impact on a prospective resident’s decision-making process and the overall resident experience.The Digital Welcome...