Lead conversion plays a pivotal role in measuring the success of apartment marketing strategies. However, application denial rates can significantly influence lead-to-lease conversion ratios within apartment communities, affecting overall performance and...
For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...
The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it’s our mission to break down barriers and streamline the property viewing process, leaving a...
If you’re living in the Midwest, you might be feeling the winter blues as the cold weather drags on. But don’t let the season get you down! Your apartment community can create some excitement by celebrating a fun and inclusive twist on Valentine’s...
In the rental property management industry, where competition is fierce, providing excellent customer service is essential to stand out. One crucial aspect of customer service is answering the phone promptly. However, many property management companies struggle with...