Understanding and Optimizing Lead Conversion Rates in Apartment Marketing
For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...Operation: Leasing Bootcamp – A Fun-Filled Training Mission with Princeton Management
Operation: Leasing Boot Camp – a new education experience designed to inspire leasing teams and bring them back to basics while adding a dash of camaraderie and fun. We joined forces with the incredible Stephanie Linton and her troops at Princeton Management to make...
Become a Product Pro: Mastering Apartment Demonstrations with Expert Knowledge and Tools
The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it’s our mission to break down barriers and streamline the property viewing process, leaving a...
How to Use the Gross Rent Multiplier Formula
How to Use the Gross Rent Multiplier Formula Real estate investors work with agents who are less likely to assist you with holistic market value calculations and analyses for properties. Getting the highest ROI for your rental property is not the easiest thing to do....