Operation: Leasing Boot Camp – a new education experience designed to inspire leasing teams and bring them back to basics while adding a dash of camaraderie and fun. We joined forces with the incredible Stephanie Linton and her troops at Princeton Management to make...
The apartment industry is experiencing a lot of awesome innovations, driven by technology adoption and a dedication to customer satisfaction. As leasing professionals, it’s our mission to break down barriers and streamline the property viewing process, leaving a...
How to Use the Gross Rent Multiplier Formula Real estate investors work with agents who are less likely to assist you with holistic market value calculations and analyses for properties. Getting the highest ROI for your rental property is not the easiest thing to do....
Social Media- Are You Doing It Wrong? Since 2008 (probably even before that) businesses found themselves reluctant to jump into Social Media. I remember having a conversation with my supervisor at the time about signing our apartment community up for a business...
For years many in the apartment industry have referred to Outreach Marketing as a four letter word, and although we budget for outreach and say we do it, can anyone say they have had direct benefits from their communities outreach efforts? When I ask my clients and...