The residential property management (RPM) industry is gearing up for an even bigger and better NAA RPM Careers Week in 2024, taking place from April 15th to 19th. This annual event, organized by the National Apartment Association (NAA), is back with a jam-packed...
Lead conversion plays a pivotal role in measuring the success of apartment marketing strategies. However, application denial rates can significantly influence lead-to-lease conversion ratios within apartment communities, affecting overall performance and...
For apartment marketers, few metrics are as crucial as lead conversion rates in determining the success of their strategies. Two key metrics to understand are lead-to-lease conversion and click-to-lead conversion rates. Mastering these can help data-driven marketers...
Operation: Leasing Boot Camp – a new education experience designed to inspire leasing teams and bring them back to basics while adding a dash of camaraderie and fun. We joined forces with the incredible Stephanie Linton and her troops at Princeton Management to make...
Hello, fellow industry professionals! Last week, we gathered in the bustling city of Washington D.C. for the annual National Apartment Association Advocate Conference. As a long-time attendee, this event has been an incredible journey of personal growth and a...