The Transformative Art of Empathetic Listening for Property Professionals
Empathetic listening, a principle championed by Stephen R. Covey, holds the potential to revolutionize not only leadership and team dynamics but also the overall well-being of individuals. Covey defines empathetic listening as the skill of accurately mirroring a...Get GIPHY with it: Harnessing the Power of GIFs for Marketing Your Brand in Property Management
In today’s fast-paced digital landscape, standing out and capturing attention is essential for successful marketing, especially in the competitive field of rental property management. One innovative tool that has proven to be a game-changer is GIF marketing, a...Digging Deep Into Outreach Marketing Data
Crafting an effective outreach and marketing plan for your apartment community necessitates meticulous consideration of branding, community identity, target demographics, and budgetary constraints.In our “Outreach for Smarties” class, we explore a range of...Uncovering Blind Spots through Resident Surveys
Many operators have engaged in resident surveys for a considerable time, but it’s time to move beyond merely checking tasks off the list. Resident surveys, especially when constructed with well-written questions, offer valuable insights that can uncover blind...